CREATE CONNECTED, CAPABLE & CONFIDENT TEAMS.
Culture-led coaching that transforms how people work together.
Hi, I’m Baljeet Baba.
My journey has been shaped by science, culture, and human behaviour. Growing up across India due to my father’s army postings taught me adaptability, diversity appreciation, and cultural sensitivity long before I knew the term Cultural Intelligence (CQ).
With three master’s degrees, years of organisational teaching, neuroscience training, and experience building businesses across three countries, one truth became clear:
Organisations don’t struggle because of policies — they struggle because of culture.
Working closely with leaders and teams, interviewing senior executives, and observing workplace dynamics, I repeatedly saw the same issues: burnout, misaligned values, communication breakdowns, and emotionally exhausted teams masked behind high performance.
WINGS was born as a response — a consultancy that brings together:
- Cultural Intelligence (CQ)
- Emotional & relational intelligence (EQ)
- Neuroscience & behaviour change
- Wellbeing architecture
to reshape the emotional climate of workplaces from the inside out.
Today, WINGS specialises in Culture Intelligence Reset™, a deep, evidence-informed approach that aligns people, behaviour, and systems so organisations can perform at their best.
Alongside this work, I continue to give back through community wellbeing projects, especially supporting ethnic minority communities with preventive health and emotional resilience. And once a year, I host a luxury mind–body reset retreat—an immersive experience for leaders seeking clarity, balance, and renewal.
My mission is simple:
To help people thrive so workplaces can flourish.
If your organisation is ready for a culture that truly reflects its values, let’s talk.
Transformation from the inside out
Emotions have a lot to answer for. On one hand, emotions are just energy. But they can also heavily impact our physical and mental wellbeing. As leaders, we’re good at wearing a ‘mask’, but when we wear this mask, we’re not managing our emotions. We bottle up these emotional ‘chemicals’ and eventually they leak, causing physiological & psychological harm. That’s why all my coaching and leadership programmes are focused on emotional fitness.
I have a very scientific background (I’m a qualified biologist and a neuroscience and physiology lecturer) but I also believe fiercely in the power of your mind. It’s why all my courses are an unusual blend of scientific research alongside proven meditation and mindfulness techniques.
When you’re feeling overwhelmed, you don’t want to be overloaded with information. So this is just a gentle reminder that I’m qualified to help. I am
- A corporate executive and leadership coach, writer and speaker
- A former Biology/physiology/neuro-science lecturer
- A certified mindfulness instructor
- An experienced practitioner of meditation and yoga (22 years and counting)
- A certified cognitive behavioural therapy (CBT) coach
- A MBA dissertation supervisor at Aston University, Birmingham, UK
- An AGA-Future Leadership Coach with Work and Organisation Department, Aston University , Birmingham, UK
